The following sets out what you need to know about our personal information handling practices at MediaEdge.
Personal information we might collect from you and why.
We assume you have given us implied consent for some uses:
Uses you can explicitly consent to:
Value you may receive:
What you can do if you wish to withdraw your consent or change your personal information:
Contacting MediaEdge regarding your privacy:
MediaEdge Communications Privacy Officer
5255 Yonge Street, Suite 1000
What is not covered by this policy?
The following sets out some additional detail about MediaEdge’s business practices as it pertains to your personal information.
1. MediaEdge may collect personal information using the following means:
Like most websites, MediaEdge relies on cookies and other commonly used technologies to provide website functionality and to deliver the best experience for our users. We use these technologies to collect information about the usage of our site and to offer users advertising that is relevant to them based on how they use the site. By using MediaEdge sites, you give us and trusted third parties on our websites consent to collect Usage Information using cookies and similar technologies and to use it for the purposes specified below.
What are Cookies?
Cookies are small text files containing a unique identifier that are placed in your browser in order to store information about your web browsing and usage of a MediaEdge website (“Cookie Data”). Cookies are used by MediaEdge to collect and store usage information such as:
If you wish to disable cookies, please see How to Disable Cookies below. Please note that for technical reasons a MediaEdge website with the "Ad Choices" program must rely on cookies to enable some of the essential functionality. If you disable cookies, your "Ad Choices" preference will not be registered and some elements of the website may not function correctly. Also, please note that if you navigate away from a MediaEdge website by, for example, clicking on an advertising link, other parties may also place a cookie in your browser. MediaEdge does not control the activities of other parties and is not responsible for their practices.
If you choose to become a registered user, we will ask you to provide us with basic account information such as your name, email address, country, and postal code. We may also ask you supplementary information, such as company name, the industry you work in, your current position, information as it applies to you and your industry, and customer satisfaction information. If you choose to provide it, we use supplementary information for internal purposes such as making improvements to our website and analytics. We use account information and supplementary information to offer you personalized content, promotions of MediaEdge’s services, and to deliver to you relevant advertising. Please note that you can always withdraw your consent to the continued use of your supplementary information.
If you choose to subscribe to a product or service of MediaEdge, we will ask you to provide information to complete the sale including name, email, address, telephone number and billing information. We will use your subscription information for internal purposes such as making improvements to our website and analytics, and to communicate with you about your subscription and to offer products and services that may be of interest to you.
When you access MediaEdge on your mobile device, such as a smartphone or a tablet computer, using a web browser or MediaEdge app, we collect similar usage information as we do on other devices. Some mobile devices can transmit location data but MediaEdge is not able to access that information without your express consent. If you choose to share location data with MediaEdge, you will be able to turn off such data collection at any time by accessing the privacy settings of your mobile device.
2. How information may be used
MediaEdge uses the information we collect for the following purposes:
Fulfill your Request:
To fulfill your request for services. For example, if you want to purchase a subscription to a MediaEdge magazine, we will ask you for your name and delivery address.
To help us make your experience on our website more convenient. For example, we may rely on cookie data to detect when a registered user or a subscriber who has previously signed in visits the site again.
Personalized Content and Services:
To help you discover our best articles, to provide you with a more interactive service, and to make you personalized offers for MediaEdge products. For example, we may suggest content and products that are more relevant to your interests and/or occupation. We will also suggest content based on your usage data.
To help us make advertisements more relevant to groups of similar users on our websites. MediaEdge delivers two kinds of relevant advertising. One is based only on your activity on our site and any information you chose to disclose to us with consent to be used for advertising purposes (“first-party relevant advertising”). The other is based on your activity across different sites on the Internet and is commonly referred as online behavioural advertising (“OBA”).
To understand how users interact with our website, to improve the operation and performance of MediaEdge products and services, to develop new products and services, to detect fraud, and to improve security.
Communicate Offers and Promotions:
To communicate with you about MediaEdge’s offers and promotions. You can withdraw your consent to specific types of email communications by clicking on the “Unsubscribe” link provided at the bottom of the email message. Note that you will continue to receive communications that directly pertain to your services.
Other administrative reasons:
If you provide a complaint to MediaEdge or send a request to customer service, we will keep the relevant information for the purpose of investigating your complaint or request and responding to you. If you are a freelancer we may collect your social insurance number for tax reporting purposes and other information required to enter into a contract with and pay you. We generally use your personal information for the purposes of managing, administering, collecting or enforcing your accounts, maintaining business records for a reasonable time and generally managing and administering our business and meeting all relevant Canadian and international regulatory, legal, insurance, audit, security and processing requirements.
3. Security and Disclosure
MediaEdge takes steps to hold your information securely:
MediaEdge has put in place reasonable physical, electronic, contractual and managerial measures to protect the information we collect from loss, theft, and unauthorized access, disclosure, copying, use, or modification.
Information stored abroad:
In some cases MediaEdge will disclose personal information to service providers to perform activities outside of Canada on our behalf. Your personal information may also be transferred outside of Canada for storage and processing. As a result, secure storage, use and access to your personal information may be subject to the laws of those countries.
MediaEdge may disclose your personal information to our affiliates for administrative purposes. MediaEdge may disclose your personal information to third parties if you have violated our terms of service or conditions of purchase, or if we need to comply with applicable laws and lawful governmental requests, other legal and regulatory authorities or for other legal reasons. MediaEdge may disclose your personal information on a confidential basis to parties connected with any contemplated or actual financing, insuring, sale, assignment or other disposal of all or part of our business or assets.
4. How to disable cookies?
Most browsers are initially set up to accept cookies, but offer a number of ways to control cookie preferences. Typically, users can:
For step-by-step instructions on how to modify cookie preferences, please consult your browser’s support documentation.